The SUSEMSE brand was co-founded by three co-founders in China in 1991. At that time, as young people, they planned to start a business together. When they saw the high cost of overseas labor and professional tools, they valued the business opportunities. Later, they started working together. Wenzhou, China established a cost-effective tool brand ——- SUSEMSE. The main products are welding machine, plasma cutting machine, generator and other welding and cutting machine accessories. SUSEMSE aims to provide high-quality and cost-effective tools for global customer groups. Whether you are a DIY beginner, a professional welder, or a home repairer, SUSEMSE machines can always meet the different needs of customers and create your own wonderful life. After 30 years of brand accumulation and precipitation, SUSEMSE has accumulated a lot of international popularity and won the favor of many overseas consumers. It has passed IS09001-2000 international certification, TS16949-2002 management system certification, TUV GS German certification, CE safety certification, and PAHS environmental protection. Department certification, access to more than 60 national patents.
Development Path
1991-1995 – brand start-up The company established the brand in 1991, and produced and released the first generation of LIGT series plasma cutting machine – CUT40 in the same year, with the main yellow body. As a low-cost, high-quality inverter cutting machine, it was sold and achieved good market Effectively, the annual output is 100,000, and it has successively produced machine consumables such as cutting accessories. In 1993, the low-frequency arc cutting machine – CUT40P was produced and released, and obtained the ISO international quality system certification. Released the second-generation upgraded CUT50 plasma cutting machine in 1995. In the early days of the establishment of the SUSEMSE brand, SUSEMSE products can be used by customers all over the world. We provide the safest, most suitable and most cost-effective welding products, so that users can do what they want with confidence.
1996-2010 – Brand Development Based on the continuously growing market demand of the welding market, SUSEMSE brand has also been committed to the development and manufacture of inverter welding machine equipment, and started to build a basic welding machine series—MAKR. In 1996, the inverter DC manual arc welding machine – ZX7120 was produced and released. The equipment is easy to operate, light in weight, requires less consumables, and has a low price. It is mainly used in the household and civilian markets. In 1998, the inverter DC argon arc welding machine – TIG200A was produced and released, which were exported to Spain and Germany. In 1999, it entered the generator industry and released the first SUSEMSE generator – 2000IRr, which mainly developed the market in Japan. In 2000, PLC55 inverter plasma cutting machine was released, which was exported to Russia and the Middle East and set up distributors and service providers. In 2001, the IGBT MIG welding machine – MIG235 was produced and released. It is exported to the United States and Russia. In 2002, the MIG welding machine – MIG255 was produced and released, and the SUSEMSE brand agent dealer was opened in Dubai. In 2003, the basic generator series – PTCR was successively produced and released, and stores and factories were opened in Japan. In 2005, cooperated with local cross-border e-commerce schools and enterprises to promote the SUSEMSE brand and train professional welding training. In 2006, the plasma low-frequency arc cutting machine – PLC55P was produced and released. The new panel and upgraded power were widely praised once they were put on the shelves. In 2008, the LIGT series CUT60 air plasma cutting machine was produced and released, and the version was further upgraded. In 2010, the high-end plasma cutting machine THDR series – CUT70 was produced and released, with a wider trial range and more powerful performance. During this period of time, the SUSEMSE brand has continued to develop and is exported to overseas. The SUSEMSE brand has been set up in Dubai, Europe and the Netherlands, respectively. The SUSEMSE brand has established a leading position in the market in Russia, Brazil, Israel and other countries. The brand has also passed the CE safety certification. , PAHS environmental protection system certification, IS09001-2000 international certification, etc., has obtained more than 60 national patents, has 2 independent factories, and sells directly to overseas through the form of factory direct sales.
2011-2015 – Brand Transformation With the expansion of the welding market, product homogeneity, price wars and other reasons, there are more and more imitators, and for a larger market share, SUSEMSE has to transform into the high-end heavy industry market. In 2011 released a 7-in-1 multi-function welding and cutting machine – SUPER200. In 2012, it released the industrial welding machine-CETR series, which includes CUT70, CUT70P, CUT80, CUT80P, etc., which are used in heavy machinery, petrochemical and other large-scale manufacturing and production fields. In 2013, as the main organizer of the East China Cross-border E-commerce Summit, SUSEMSE appeared as the main brand. The market response of the brand during this transition period is not particularly ideal, because other brands in the same industry have been deeply involved in the heavy industry market for many years and have also opened up foreign markets, but it is also difficult for the consumer group that has accumulated a certain SUSEMSE brand to accept. Blind transformation may not be suitable for SUSEMSE. Due to the rapid development of the e-commerce industry, SUSEMSE officially entered third-party e-commerce platforms such as Amazon and AliExpress in 2013, established its own warehouses overseas and laid out an offline service network.
2015-present – brand upgrade In 2015, through network marketing and other methods, the SUSEMSE brand already has a certain overseas reputation and industry reputation. 2017 Hand Welder and Plasma Cutter Series Sold Out on Amazon. In 2018, the SUSEMSE brand was awarded one of the top ten most popular overseas brands. In 2019, the release of pulse welding machine – MAKR 2.0 series. In 2020, the high-end generator brand – GADN series generators was released. 2021 Release of the latest upgraded welder series – CETR 2.0.
Market Layout
Since 1991, the SUSEMSE brand has been exported to Spain, the Netherlands and other European countries, North America, Russia, Israel, Turkey and other Middle East regions, as well as Japan and other more than 60 countries and regions around the world, already has tens of thousands of overseas customers and hundreds of Domestic and foreign dealers.
R & D Center
The SUSEMSE brand has two independent R&D and manufacturing centers in Wenzhou, China, 10 own warehouses and dozens of offline service centers overseas.
Brand Concept
The SUSEMSE brand has always been consumer-oriented, with design innovation as the foundation of survival. In the case of high labor costs and professional tools overseas, we provide low-cost, safest, high-quality, and efficient tools to motivate consumers to do it. Create and enjoy a better life, so SUSEMSE put forward the slogan “Enjoy your life”, you can completely rely on SUSEMSE machines for household maintenance, car maintenance, DIY handicrafts and other activities, so that welding maintenance is no longer just a boring labor. It’s creative technical work.
